All Outputs (3)

Book review: John Armbrecht, Erik Lundberg and Tommy D. Andersson (eds), A Research Agenda for Event Management (Elgar Research Agendas, Edward Elgar Publishing, Cheltenham, UK and Northampton, MA, USA 2019) 192 pp. (2020)
Journal Article
Snell, S. (2020). Book review: John Armbrecht, Erik Lundberg and Tommy D. Andersson (eds), A Research Agenda for Event Management (Elgar Research Agendas, Edward Elgar Publishing, Cheltenham, UK and Northampton, MA, USA 2019) 192 pp. Journal of Qualitative Research in Tourism, 134-137. https://doi.org/10.4337/jqrt.2020.01.09

Abstract not available.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

[Book review] Securing and sustaining the Olympic city: reconfiguring London for 2012 and beyond (2012)
Journal Article
Snell, S., & Theodoraki, E. (2012). [Book review] Securing and sustaining the Olympic city: reconfiguring London for 2012 and beyond. Journal of Policy Research in Tourism, Leisure and Events, 4(3), 388-390. https://doi.org/10.1080/19407963.2012.688280