A rewarding experience? Exploring how crowdfunding is affecting music industry business models
(2016)
Journal Article
Gamble, J. R., Brennan, M., & McAdam, R. (2016). A rewarding experience? Exploring how crowdfunding is affecting music industry business models. Journal of Business Research, 70, 25-36. https://doi.org/10.1016/j.jbusres.2016.07.009
This paper provides an exploratory study of how rewards-based crowdfunding affects business model development for music industry artists, labels and live sector companies. The empirical methodology incorporated a qualitative, semi-structured, three-s... Read More about A rewarding experience? Exploring how crowdfunding is affecting music industry business models.