All Outputs (2)

Using qualitative methodologies to understand behaviour change (2012)
Journal Article
Logie-MacIver, L., Piacentini, M. G., & Eadie, D. (2012). Using qualitative methodologies to understand behaviour change. Qualitative Market Research: An International Journal, 15, 70-86. https://doi.org/10.1108/13522751211192008

Purpose – The purpose of this paper is to explore the use of qualitative approaches to add depth and insight to understanding concerning the issues involved when consumers try to make changes in their behaviour. The context of this study is people tr... Read More about Using qualitative methodologies to understand behaviour change.

Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model. (2010)
Journal Article
Logie-MacIver, L., & Piacentini, M. G. (2010). Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model. Journal of Marketing Management, 27, 60-76. https://doi.org/10.1080/02672571003676429

In this paper, we present data from an 18-month-long longitudinal study of a sample of 40 people who received a test for cancer and who were subsequently advised by health professionals on the dietary changes that would lead to improved health. This... Read More about Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model..