All Outputs (2)

What Causes Social Marketing Programs to Fail? A Qualitative Study (2021)
Journal Article
Akbar, M. B., Foote, L., Soraghan, C., Millard, R., & Spotswood, F. (2021). What Causes Social Marketing Programs to Fail? A Qualitative Study. Social Marketing Quarterly, 27(2), 99-116. https://doi.org/10.1177/15245004211010202

This paper addresses the key factors that cause social marketing programs to fail. It argues that understanding these failures offers greater insight to researchers and practitioners than publications solely focused on successes. As the majority of... Read More about What Causes Social Marketing Programs to Fail? A Qualitative Study.

Using food labels to evaluate the practice of nudging in a social marketing context (2016)
Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893

Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context. Background With the explosion of social marketing, the goal of marketing has shifted from simply selling products,... Read More about Using food labels to evaluate the practice of nudging in a social marketing context.