All Outputs (2)

Parasocial Relationships in CGI Influencer Marketing (2022)
Conference Proceeding
Thompson, J. (2022). Parasocial Relationships in CGI Influencer Marketing. In 2022 Academy of Marketing Conference

Computer Generated Image (CGI) influencers have received no academic attention to-date. These influencers are developed by third parties such as Brud.fyi who generate the images of robotic-influencers in a variety of contextual situations. CGI influe... Read More about Parasocial Relationships in CGI Influencer Marketing.

The role of Twitch betting on gambling behaviours amongst esport spectators (2022)
Conference Proceeding
Thompson, J. (2022). The role of Twitch betting on gambling behaviours amongst esport spectators. In Proceedings of the European Marketing Academy (EMAC) 2022

Online gamers can gamble non-monetary virtual points and tokens in exchange for rewards with monetary value. This paper sets out to test the antecedent factors influencing the consumption of non-monetary gambling features on Twitch (an esport streami... Read More about The role of Twitch betting on gambling behaviours amongst esport spectators.