The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective
(2019)
Conference Proceeding
Tibrewal, A., de Jong, A., Parkes, G., Haji, I., & Backhaus, C. (2019). The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective. In 42nd Annual Conference of the Institute for Small Business and Entreprenuership
The purpose of this research is to draw attention to the role of language competencies in international marketing and business performance. The project aims to quantify the impact of linguistic competency on international marketing and business manag... Read More about The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective.