All Outputs (2)

Reproducing the Fashion System: The Myth of the Influencer (2018)
Conference Proceeding
Logan-McFarlane, A., & Samsioe, E. (2018). Reproducing the Fashion System: The Myth of the Influencer.

Previous work in marketing has shown that the social media influencer plays an important role in attracting consumers to brands (Kapitan and Silvera 2016). The fashion ‘influencer’ appears in a number of consumer research studies that seek to underst... Read More about Reproducing the Fashion System: The Myth of the Influencer.

Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs (2017)
Conference Proceeding
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (2017). Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs. In Consumer Culture Theory 2017 Conference Proceedings

We explore passion and its link to consumption and entrepreneurial practice through the context of celebrity culture and fashion. Our contribution is to consider passionate labours and forms of production as vital substances for the making and reshap... Read More about Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs.