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All Outputs (6)

Countering brandjacking in the digital age... and other hidden risks to your brand (2013)
Book
Hofman, C., & Keates, S. (2013). Countering brandjacking in the digital age... and other hidden risks to your brand. Springer. https://doi.org/10.1007/978-1-4471-5580-5

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of the... Read More about Countering brandjacking in the digital age... and other hidden risks to your brand.

Countering design exclusion: an introduction to inclusive design (2004)
Book
Keates, S. L., & Clarkson, J. (2004). Countering design exclusion: an introduction to inclusive design. London: Springer. https://doi.org/10.1007/978-1-4471-0013-3

Inclusive design, universal design and universal access are long standing, familiar terms with clear and laudable goals. However, their teaching and industrial uptake has been very limited. Many products still exclude users unnecessarily for reasons... Read More about Countering design exclusion: an introduction to inclusive design.

Inclusive design: design for the whole population. (2003)
Book
Clarkson, P., Keates, S., Coleman, R., & Lebbon, C. (Eds.). (2003). Inclusive design: design for the whole population. London, UK: Springer. https://doi.org/10.1007/978-1-4471-0001-0

Inclusive Design: What's in It for Me? presents a comprehensive review of current practice in inclusive design. With emphasis on new ideas for improvement and arguments for wider implementation in future, a unique combination of leading opinions on i... Read More about Inclusive design: design for the whole population..

Universal access and assistive technology: Proceedings of the Cambridge workshop on UA and AT '02 (2002)
Book
Keates, S., Langdon, P., Clarkson, J., & Robinson, P. (Eds.). (2002). Universal access and assistive technology: Proceedings of the Cambridge workshop on UA and AT '02. London, UK: Springer. https://doi.org/10.1007/978-1-4471-3719-1

The first Cambridge Workshop on Universal Access and Assistive Technology (CWUAAT) was held at Trinity Hall, Cambridge, in March 2002. It was inspired by the earlier, highly successful Cambridge Workshops on Rehabilitation Robotics organised by the l... Read More about Universal access and assistive technology: Proceedings of the Cambridge workshop on UA and AT '02.