All Outputs (2)

Using emerging markets as a means to diversify the industrial base. (2010)
Book
Omar, M., Williams, J., & Ensor, J. (2009). Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics

They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. (2008)
Book
Omar, M., & Lewrick, M. (2008). They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University

There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry selected for involvement in overseas markets. Equally there is evidence to sugg... Read More about They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets..