All Outputs (5)

Engaging with Generation Y at Museums (2012)
Book Chapter
Leask, A., & Barron, P. (2012). Engaging with Generation Y at Museums. In M. Smith, & G. Richards (Eds.), The Routledge Handbook of Cultural Tourism. Routledge. https://doi.org/10.4324/9780203120958.ch50

Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition, as well as education and recreation’ (Sheng and Chen 2011: 53) meaning tha... Read More about Engaging with Generation Y at Museums.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

No abstract available.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi)

No abstract available.

Generation Y: A supply-side comparative study of Western and Asian visitor attractions. (2012)
Presentation / Conference Contribution
Leask, A., Fyall, A., & Barron, P. (2012, April). Generation Y: A supply-side comparative study of Western and Asian visitor attractions. Presented at 2nd Interdisciplinary Tourism Research Conference, Anatolia: An International Journal of Tourism and Hospitality Research

No abstract available.

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Ensor, J. (2012, January). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions. Presented at International Marketing Trends Conference

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.