All Outputs (2)

Social media conflicts during the financial crisis: Managerial implications for retail banks (2019)
Journal Article
Dineva, D., Lu, X., & Breitsohl, J. (2019). Social media conflicts during the financial crisis: Managerial implications for retail banks. Strategic Change, 28(5), 381-386. https://doi.org/10.1002/jsc.2292

Social media can be used proactively to disseminate accurate corporate information and address undesirable consumer behaviors online in order to help counteract negativity in the business environment in the wake of a financial crisis. Social media th... Read More about Social media conflicts during the financial crisis: Managerial implications for retail banks.

Harnessing the Influence of Social Media in Online Luxury Brand Communication (2019)
Conference Proceeding
Lu, X., Filieri, R., & Rahman, M. (2019). Harnessing the Influence of Social Media in Online Luxury Brand Communication. In 2019 Global Fashion Management Conference at Paris Proceedings. , (105-128). https://doi.org/10.15444/GFMC2019.01.07.02

This research has adopted Word-of-Mouth (WOM) and social support theory along with a social media (SM) perspective to investigate why consumers enjoy using SM and interacting with luxury brand. Focusing on fundamental human needs, this study aims to... Read More about Harnessing the Influence of Social Media in Online Luxury Brand Communication.