How customers ‘learn’ to work for retailers
(2015)
Journal Article
Cassidy (aka Harris), K., Harris, K., Baron, S., & Lu, X. (2015). How customers ‘learn’ to work for retailers. Journal of Marketing Management, 31(17-18), 1747-1772. https://doi.org/10.1080/0267257x.2015.1020329
The purpose of this paper is to investigate how learning style affects the performance of the ‘working’ customer in one self-service context – retail Self Check-Out Tills (SCOT). For the purposes of this paper, we have adopted the UK term Self Check-... Read More about How customers ‘learn’ to work for retailers.