All Outputs (3)

Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. (2015)
Book Chapter
Todd, L. A. (2015). Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe. In I. S. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (157-176). Routledge

INTRODUCTION Relationship principles prevail in consumer marketing practice where brands are imbued with human traits to strengthen their consumer appeal. The brand-as-a-person metaphor has gained momentum in consumer research (Aaker, J. 1997; Aak... Read More about Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe..

Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore (2015)
Journal Article
Todd, L., Leask, A., & Fyall, A. (2015). Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore. Tourism Analysis, 20(6), 593-605. https://doi.org/10.3727/108354215x14464845877832

This paper presents a comparative study of the destination competitiveness of Hong Kong, Singapore and Macau and those strategies developed to enhance their future position in the global destination “marketplace”. The methodology adopted is secondary... Read More about Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore.

Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. (2015)
Other
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore

Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development... Read More about Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015..