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Forecasting practice: organisational issues

Hughes, M C

Authors

M C Hughes



Abstract

Although many surveys have been conducted on forecasting practice, the majority of surveys have investigated the utilisation of forecasting methods and relatively few have studied the role of forecasting in changing organisational structures. The aim of this paper is to address this issue by expanding on earlier case studies which suggested the need for a re-location of the forecasting function within the organisation. Current research has shown how the role of forecasting has changed as organisations adapt to meet the business needs of their customers. The evidence reported in this paper was gathered by surveys and structured interviews carried out in the electronics and financial industries in Scotland.

Citation

Hughes, M. C. (2001). Forecasting practice: organisational issues. Journal of the Operational Research Society, 52(2), (143-149). doi:10.1057/palgrave.jors.2601066. ISSN 0160-5682

Journal Article Type Article
Online Publication Date Apr 17, 2001
Publication Date 2001-02
Deposit Date Nov 16, 2016
Journal Journal of the Operational Research Society
Print ISSN 0160-5682
Electronic ISSN 1476-9360
Publisher Palgrave Macmillan
Peer Reviewed Not Peer Reviewed
Volume 52
Issue 2
Pages 143-149
DOI https://doi.org/10.1057/palgrave.jors.2601066
Keywords sales forecasting, case studies
Public URL http://researchrepository.napier.ac.uk/Output/380043

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