The Short Business Case Study: A reactive solution to changing educational circumstances or the proactive and pragmatic fusion of technology and pedagogy?

Gallagher, James; Stevenson, David; Fordyce, Edward

Abstract

The object of this paper is to examine the role short case studies might play in an educational landscape which is under increasing pressure to reform itself. Here, the use of traditional business case studies is examined in terms of whether they are fit for purpose or whether short case studies are more appropriate in the changing dynamics of education provision. The answer may lie in the concept of ‘chunking’ a form of which lends itself to short case study development. This when married with online, interactive, multimedia short case studies have the potential for melding into the changing landscape of the MBA. They provide both a vehicle and platform for developing active self-learning through allowing downloads to iPad and tablet for off-line use by students.

Citation

Gallagher, J., Stevenson, D., & Fordyce, E. (2018). The Short Business Case Study: A reactive solution to changing educational circumstances or the proactive and pragmatic fusion of technology and pedagogy?. International Journal of Case Method Research & Application, 133-144

• Journal Article Type: Conference Paper
• Conference Name: WACRA
• Acceptance Date: Feb 23, 2018
• Publication Date: 2018-09
• Deposit Date: Jun 24, 2020
• Print ISSN: 1554-7752
• Publisher: World Association for Case Method Research & Application
• Peer Reviewed: Peer Reviewed
• Pages: 133-144
• Keywords: Short Case Studies, Multimedia Cases, Off-line Student Use, Student Engagement. Chunking
• Public URL: http://researchrepository.napier.ac.uk/Output/1178522
• Publisher URL: http://www.wacra.org/IJCRA_xxx_3_pg125-129%20(cover-pg-stmt-policy-tablecontents)%20NonMembers.pdf