Outputs (2)

Changing affective content in brand and product attributes (2009)
Journal Article
Abbott, M., Holland, R., Giacomin, J., & Shackleton, J. (2009). Changing affective content in brand and product attributes. Journal of Product and Brand Management, 18(1), 17-26. https://doi.org/10.1108/10610420910933335

Purpose – This paper aims to explore whether consumers' cognitive reactions to a branded product remain stable over time. In many created concepts, entity attributes are such that cognitive reactions to them change in a predictable manner by attract... Read More about Changing affective content in brand and product attributes.

A study of sketching behaviour to support free-form surface modelling from on-line sketching (2003)
Journal Article
Lim, S., Qin, S., Prieto, P., Wright, D., & Shackleton, J. (2004). A study of sketching behaviour to support free-form surface modelling from on-line sketching. Design Studies, 25(4), 393-413. https://doi.org/10.1016/j.destud.2003.10.008

This paper presents our experimental studies on sketching behaviour, processing and individual preference through questionnaire and sketch observation. This study has been carried out to obtain the barebones criteria that will be adopted to develop a... Read More about A study of sketching behaviour to support free-form surface modelling from on-line sketching.