Measurement and evaluation - Industry Voice.
(2016)
Book Chapter
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Jones & Bartlett Learning
Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 y... Read More about Measurement and evaluation - Industry Voice..