How to embed Gen AI in Marketing Assessment
(2023)
Other
Kurtzke, S. (2023). How to embed Gen AI in Marketing Assessment. [Presentation]
Outputs (3)
How to embed data skills in a 'soft' subject: A practice-informed approach
Other
Kurtzke, S. (2021). How to embed data skills in a 'soft' subject: A practice-informed approach
Digital Market Analysis: The Persona Method
Other
Kurtzke, S. Digital Market Analysis: The Persona Method. [Online workshop session]