Outputs (4)

Reflections of a PhD mentor: Thesis Mentor Pilot Scheme 2024 (2024)
Presentation / Conference Contribution
Cameron, J., Naik, V., & Gourlay, E. (2024, September). Reflections of a PhD mentor: Thesis Mentor Pilot Scheme 2024. Presented at Vitae International Researcher Development Conference 2024, Online

Dr Jackie Cameron shares the experience of serving as a mentor on the 12-week pilot mentorship programme that aimed to improve the student experience and outcomes of PhD students at the right-up stage. Presenting at a workshop entitled 'Honey, We Shr... Read More about Reflections of a PhD mentor: Thesis Mentor Pilot Scheme 2024.

Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment. Presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

In this 15-minute talk, we present the theoretical twists and turns of our research on deadline extensions at The Business School, Edinburgh Napier University. We share preliminary findings of our quantitative data analysis on high-stakes assessments... Read More about Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment.

Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs? (2022)
Presentation / Conference Contribution
Cameron, J. . C. (2022, July). Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?. Paper presented at 2022 Academy of Marketing Conference, Huddersfield

In 2012, content marketing luminary Jay Baer observed that every business is in the business of publishing (Baer, 2012). Echoing this point, Lieb (2012, p.xiii) stated: "Marketers are buying less and less media. They're becoming the media, and the be... Read More about Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?.

Employability attributes: Meeting deadlines, time management
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.