Personalised TV ads are the future – but is it time to panic? (2015)
Other
Blake, J. (2015). Personalised TV ads are the future – but is it time to panic?

TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media services have meant that advertisers can now automate and personalise their TV a... Read More about Personalised TV ads are the future – but is it time to panic?.

Is Local TV in Scotland different? (2015)
Presentation / Conference
Scott, A. J. (2015, November). Is Local TV in Scotland different?. Paper presented at Nations and Regions Conference: Challenging Media Landscapes, Salford, UK

Mobile Platforms and monetising the Second Screen. (2015)
Working Paper
Blake, J. Mobile Platforms and monetising the Second Screen

Discussion paper commissioned by the RSE for its official working group on BBC Charter Renewal. The paper sought to investigate evolving mobile digital platforms and audience habits. Beyond this the research was intended to highlight areas where th... Read More about Mobile Platforms and monetising the Second Screen..

Film, “With a Song in your Heart". (2015)
Digital Artefact
Macleod, K. (2015). Film, “With a Song in your Heart"

Community Media Short Film: With a Song in your Heart – Participatory community based video production, 2015. (Director). A film that combines performance and memories of childhood. Filmed with the Govan Allsorts Choir. In association with Planta... Read More about Film, “With a Song in your Heart"..

Film Bang – tracking the community of practice of personnel and production companies in Scotland’s film and television sector 1976-2016. (2015)
Presentation / Conference
Scott, A. J. (2015, January). Film Bang – tracking the community of practice of personnel and production companies in Scotland’s film and television sector 1976-2016. Paper presented at MeCCSA (Media, Communication and Cultural Studies Association) Annual Conference, Northumbria University, Newcastle upon Tyne