Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. (2015)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand

This study aims to evaluate intermediaries’ role in developing a successful brand. It specifically focuses on the role and contribution of independent financial advisers (IFAs) in developing a successful financial services brand. A case study resea... Read More about Evaluating the role and the contribution of intermediaries in developing a successful financial services brand..

Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014). Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In D. Arli, K. Kubacki, & S. Rundle-Thiele (Eds.), Agents of Change: Proceedings of ANZMAC 2014

This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. IFAs have a very important role in the UK... Read More about Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry..

The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings

The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Ritter’s (2000) framework of the effect of interconnectedness was used... Read More about The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.

The application of the results of interconnectedness typology in a triadic relationship. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings. , (1072)

This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Smith & Laage-Hellman's (1992) typology of the results o... Read More about The application of the results of interconnectedness typology in a triadic relationship..

On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid. (2013)
Conference Proceeding
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid

How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand? (2012)
Conference Proceeding
Tjandra, N. C., Thomson, J. R., & Ensor, J. (2012). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave