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Outputs (12)

The adoption of augmented reality technologies In Hotels: From the managers' perception (2020)
Presentation / Conference Contribution
Chu, A., Law, K., & Deborah, T. (2020, October). The adoption of augmented reality technologies In Hotels: From the managers' perception. Presented at APacCHRIE 2020, Hong Kong

Current studies indicated that Augmented Reality technology can enhance tourists’ experience in museums and theme parks. Despite the potential benefits of creating a better stay for the customers, there are only a handful of hotels in the world have... Read More about The adoption of augmented reality technologies In Hotels: From the managers' perception.

Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom (2020)
Thesis
Kerr, G. Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom. (Thesis). University of Salford. http://researchrepository.napier.ac.uk/Output/2725841

Science festivals are a global cultural phenomenon with at least 60 such festivals taking place across the UK every year. Science festivals fulfil a unique function within civil society: providing a platform for science communication, education, and... Read More about Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom.

Dog filters & flower crowns: Using Snapchat as a Pedagogical Tool in Higher Education (2020)
Journal Article
Kerr, G., & Faulkner, S. (2020). Dog filters & flower crowns: Using Snapchat as a Pedagogical Tool in Higher Education. Journal of Social Media for Learning, 1(1), 147-157. https://doi.org/10.24377/LJMU.jsml.vol1article393

Academics overwhelmingly value social media as a tool for enhancing student learning (Moran et al, 2011). Generally, academics use information technologies and social media to engage with students in a top-down fashion i.e. it is the norm to use what... Read More about Dog filters & flower crowns: Using Snapchat as a Pedagogical Tool in Higher Education.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism (2020)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2020, September). Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism. Paper presented at ATLAS annual conference 2020: Tourism as a driver of regional development and collaboration, Online

This paper presents emerging themes from our study of the semiotics that sustain the visual culture, consumption and place myth of Edinburgh, as the ‘world’s leading festival city’ (Festivals Edinburgh, 2020). Today Edinburgh hosts eleven internation... Read More about Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism.

Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders (2020)
Presentation / Conference Contribution
Todd, L. (2020, September). Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders. Paper presented at Festivals and the City: The Festivalisation of Public Space, RGS-IBG Symposium sponsored by the Geographies of Leisure & Tourism Research Group, Online

I will explore how two distinct strategic management and local community stakeholder groups engage with a festival city through their visual portrayals of festival spaces. Informed by festival city discourses and a hallmark event tourism stakeholder... Read More about Semiotics of Edinburgh as the festival city: exploring visual representations of management and local community stakeholders.

Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces (2020)
Presentation / Conference Contribution
Todd, L. (2020, September). Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces. Paper presented at Festivals and the City: The Festivalisation of Public Space, RGS-IBG Symposium, London

I will explore how two distinct strategic management and local community stakeholder groups engage with a festival city through their visual portrayals of festival spaces. Informed by festival city discourses and a hallmark event tourism stakeholder... Read More about Semiotics of Edinburgh as the festival city: exploring management and community stakeholders’ visual representations of festival spaces.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

Marketing Archaeological Heritage for Tourism (2020)
Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020). Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Channel View Publications

Abstract not available.

Events management education (2020)
Book Chapter
Barron, P., & Leask, A. (2020). Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Routledge

Abstract not available.