Outputs (6)

A critical evaluation of the factors that influence visitor engagement with UK slavery heritage museums: a blended passive symbolic netnographic study (2024)
Thesis
Roberts, S. K. R. A critical evaluation of the factors that influence visitor engagement with UK slavery heritage museums: a blended passive symbolic netnographic study. (Thesis). Edinburgh Napier University

There is a substantial body of literature in slavery heritage tourism research that is mainly supply-driven and has focused on the management, presentation, and interpretation of slavery heritage for tourism purposes. However, the demand side in slav... Read More about A critical evaluation of the factors that influence visitor engagement with UK slavery heritage museums: a blended passive symbolic netnographic study.

Social network analysis and festival relationships: personal, organisational and strategic connections (2022)
Thesis
Jarman, D. Social network analysis and festival relationships: personal, organisational and strategic connections. (Thesis). Tilburg University. http://researchrepository.napier.ac.uk/Output/2912990

In the world of festivals and creative communities, relationships matter. Festival managers and producers understand the overlapping links, both professional and private, amongst their colleagues. Freelancers and graduates developing their careers ap... Read More about Social network analysis and festival relationships: personal, organisational and strategic connections.

Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom (2020)
Thesis
Kerr, G. Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom. (Thesis). University of Salford. http://researchrepository.napier.ac.uk/Output/2725841

Science festivals are a global cultural phenomenon with at least 60 such festivals taking place across the UK every year. Science festivals fulfil a unique function within civil society: providing a platform for science communication, education, and... Read More about Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom.

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels (2019)
Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/Output/2090514

Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of Pack (FoP) nutrition labels are an example of a nudge in practice, designe... Read More about An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels.

The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions (2019)
Thesis
Urquhart, E. A. The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/Output/2090670

As a theoretical construct, co-creation has received significant attention in the service management field and is increasingly being applied to experiential industries such as tourism. Central to this emerging body of knowledge, is the presence of te... Read More about The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions.

Questioning women’s empowerment through tourism entrepreneurship opportunities: The case of Omani women (2017)
Thesis
Salim Al Mazro'ei, L. B. Questioning women’s empowerment through tourism entrepreneurship opportunities: The case of Omani women. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/Output/995563

This thesis adopts critical feminist theory, which is a combination of both critical theory and feminist theory, to explore the nature and experiences of Omani women involved in tourism entrepreneurship with particular regard to empowerment. Several... Read More about Questioning women’s empowerment through tourism entrepreneurship opportunities: The case of Omani women.