Outputs (2)

Social media, Mental health and Equestrian events (2024)
Journal Article
Snell, S., Jepson, A., Stadler, R., Walters, T., Dashper, K., Spencer, N., & Bhatia, P. (2024). Social media, Mental health and Equestrian events. Event Management, 28(8), 1149-1165. https://doi.org/10.3727/152599524X17135753220147

Many studies have investigated the benefits and drawbacks of social media, but the impact it has on amateur sports participants who use it as part of their practice has been largely overlooked. This study addresses this gap, investigating the impacts... Read More about Social media, Mental health and Equestrian events.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.