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Outputs (2)

Hybrid Servicescapes in Tourism and Hospitality (2024)
Book Chapter
Urquhart, E. (2024). Hybrid Servicescapes in Tourism and Hospitality. In N. Stylos, R. Rahimi, & P. Robinson (Eds.), Contemporary Marketing Management for Tourism and Hospitality (99-132). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-65049-9_5

Bitner (1992, p. 65) defined the servicescape as “all of the objective physical factors that can be controlled by the firm to enhance (or constrain) employee and customer actions.” These include a series of environmental dimensions, namely ambient co... Read More about Hybrid Servicescapes in Tourism and Hospitality.