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Identifying best practice in national tourism organisations: Lessons for the United Kingdom (2013)
Journal Article
Wight, A. C. (2013). Identifying best practice in national tourism organisations: Lessons for the United Kingdom. Journal of Vacation Marketing, 19(2), 133-148. https://doi.org/10.1177/1356766712463717

The UK Leisure and Tourism sector is uniquely fragmented at government and industry levels and comprises a wide and diverse range of products and services. Tourist boards and strategic authorities are important for the thousands of small enterprises... Read More about Identifying best practice in national tourism organisations: Lessons for the United Kingdom.