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Outputs (3)

Cruise revenue management: An integrated RM Framework (2023)
Presentation / Conference Contribution
Chu, A., & Hsu, C. (2023, December). Cruise revenue management: An integrated RM Framework. Paper presented at 2023 RevME Conference, Hendersonville, US

A holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM framework was developed and served... Read More about Cruise revenue management: An integrated RM Framework.

Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework (2023)
Journal Article
Chu, A., & Hsu, C. (2023). Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework. International Journal of Contemporary Hospitality Management, 35(10), 3542-3569. https://doi.org/10.1108/IJCHM-07-2022-0838

Purpose: The study aims to adopt a holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM fr... Read More about Cruise revenue management: Cross-discipline literature review and development of an integrated cruise revenue management framework.

Principal–Agent Relationship Within a Cruise Supply Chain Model for China (2021)
Journal Article
Chu, A. M. C., & Hsu, C. H. C. (2021). Principal–Agent Relationship Within a Cruise Supply Chain Model for China. Journal of Hospitality and Tourism Research, 45(6), 998-1021. https://doi.org/10.1177/1096348020985328

Changes in travelers’ booking habits and the evolution of technology have come to threaten the existence of traditional travel agents (TAs). However, the cruise industry still relies heavily on TAs as its main distribution channel. A qualitative stud... Read More about Principal–Agent Relationship Within a Cruise Supply Chain Model for China.