Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?
(2022)
Presentation / Conference Contribution
Khan, M. S., Charissis, V., & Harrison, D. K. (2022, June). Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?. Presented at International Conference on Human-Computer Interaction, Online
The monetisation of the provision of consumer services rather than products is advantageous and leads to higher profit margins for the providing companies in comparison to the sole manufacturing of consumer products. This business model has gradually... Read More about Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?.