Outputs (2)

Qualitative Research Approaches: Case Study Research Method (2023)
Book Chapter
Tjandra, N. C., & Feri, A. (2023). Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Routledge

In this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (i) comprehend what is a case study research method, (ii) identify the relev... Read More about Qualitative Research Approaches: Case Study Research Method.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.