How can value co-creation be integrated into a customer experience evaluation?
(2023)
Journal Article
Lee, H.-Y., Grinevich, V., & Chipulu, M. (2023). How can value co-creation be integrated into a customer experience evaluation?. European Management Journal, 41(4), 521-533. https://doi.org/10.1016/j.emj.2023.07.004
With the arrival of the service economy, businesses across different sectors have to rely increasingly on service design, with its focus on the viewpoints of customers and their experiences. Existing frameworks for evaluating customer experience tend... Read More about How can value co-creation be integrated into a customer experience evaluation?.