Skip to main content

Research Repository

Advanced Search

Outputs (3)

Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector? (2022)
Presentation / Conference Contribution
Khan, M. S., Charissis, V., & Harrison, D. K. (2022, June). Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?. Presented at International Conference on Human-Computer Interaction, Online

The monetisation of the provision of consumer services rather than products is advantageous and leads to higher profit margins for the providing companies in comparison to the sole manufacturing of consumer products. This business model has gradually... Read More about Can Gamification Improve User Experience (UX) of Servitization in the Financial and Construction Sector?.

Utilising Gamification and Virtual Environments to Present Digitally Enhanced Advanced Services (DEAS) for the Financial Sector (2022)
Presentation / Conference Contribution
Khan, C., Charissis, V., & Harrison, D. K. (2022, October). Utilising Gamification and Virtual Environments to Present Digitally Enhanced Advanced Services (DEAS) for the Financial Sector. Presented at Future Technologies Conference 2022 (FTC 2022), Vancouver, Canada

Servitization offers a fresh opportunity for manufacturing and finance companies to incorporate additional services to the main product, as part of an extended maintenance scheme or for insurance purposes. Parametric insurance products based on new t... Read More about Utilising Gamification and Virtual Environments to Present Digitally Enhanced Advanced Services (DEAS) for the Financial Sector.

Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs? (2022)
Presentation / Conference Contribution
Cameron, J. . C. (2022, July). Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?. Paper presented at 2022 Academy of Marketing Conference, Huddersfield

In 2012, content marketing luminary Jay Baer observed that every business is in the business of publishing (Baer, 2012). Echoing this point, Lieb (2012, p.xiii) stated: "Marketers are buying less and less media. They're becoming the media, and the be... Read More about Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?.