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Outputs (9)

Multiculturalism with Chinese characteristics (2012)
Book Chapter
Stanley, P. (2012). Multiculturalism with Chinese characteristics. In L. Hernandez (Ed.), China and the West : encounters with the other in culture, arts, politics and everyday life (73-92). Cambridge Scholars Publishing

No abstract available.

Managing revenue in Scottish visitor attractions. (2012)
Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012). Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070

Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to investigate the adoption of revenue-management practices by Scottish paid-entry... Read More about Managing revenue in Scottish visitor attractions..

The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe (2012)
Presentation / Conference Contribution
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society

The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic analysis is not new within tourism and related contexts. Despite this, the s... Read More about The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe.

Exploring the relationship between visitor attractions and events: definitions and management factors (2012)
Journal Article
Weidenfeld, A., & Leask, A. (2013). Exploring the relationship between visitor attractions and events: definitions and management factors. Current Issues in Tourism, 16(6), 552-569. https://doi.org/10.1080/13683500.2012.702736

The growing definitional debate on the terms ‘visitor attractions’ and ‘events’ highlights the need to compare their key determinants and management factors. The article elaborates on this definitional debate, by exploring existing definitions and d... Read More about Exploring the relationship between visitor attractions and events: definitions and management factors.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

No abstract available.

Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe (2012)
Presentation / Conference Contribution
Todd, L. (2012, June). Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

This study proposes the application of photo-elicitation during interviews as an innovative and useful method of understanding the lived-experiences of contributors to festivals. In illustrating this, I describe this method, as applied to the context... Read More about Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi)

No abstract available.

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Ensor, J. (2012, January). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions. Presented at International Marketing Trends Conference

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.