Outputs (2)

Is Big Mac the big threat: a rejoinder to Silverstone and Wood (1995)
Journal Article
Lyon, P., Taylor, S., & Smith, S. (1995). Is Big Mac the big threat: a rejoinder to Silverstone and Wood. International Journal of Hospitality Management, 14(2), 119-122. https://doi.org/10.1016/0278-4319%2895%2900033-9

Abstract not available.

Paradigm lost: the rise and fall of McDonaldization (1995)
Journal Article
Taylor, S., & Lyon, P. (1995). Paradigm lost: the rise and fall of McDonaldization. International Journal of Contemporary Hospitality Management, 7(2/3), 64-68. https://doi.org/10.1108/09596119510080024

The application of McDonald′s product/production principles to other restaurant chains, and totally different social enterprises has been the subject of recent criticism. This “McDonaldization” is said to betoken a world of increased rationalization... Read More about Paradigm lost: the rise and fall of McDonaldization.