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Outputs (3)

The use of Volunteer Employed Photography within undergraduate assessment: An international field trip perspective (2022)
Presentation / Conference Contribution
Snell, S. (2022, June). The use of Volunteer Employed Photography within undergraduate assessment: An international field trip perspective. Paper presented at Visual Methods & Ethnography in Interdisciplinary Research Symposium, Edinburgh Napier University


Volunteer Employed Photography (VEP) has been used within tourism studies to better understand destinations and the way residents and visitors interpret and experience them. Seen as an innovative research method, VEP encourages participants to eng... Read More about The use of Volunteer Employed Photography within undergraduate assessment: An international field trip perspective.

The use of Volunteer Employed Photography within undergraduate assessment: A international tourism field trip perspective (2022)
Presentation / Conference Contribution
Snell, S. (2022, May). The use of Volunteer Employed Photography within undergraduate assessment: A international tourism field trip perspective. Poster presented at Council for Hospitality Management Education (CHME) Conference, Edinburgh Napier University, Edinburgh

Volunteer Employed Photography (VEP) is used within tourism studies to better understand destinations and the manner in which residents and visitors interpret and experience them. Known for its ability to enhance observational skills, VEP has the po... Read More about The use of Volunteer Employed Photography within undergraduate assessment: A international tourism field trip perspective.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.