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Outputs (18)

Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences (2023)
Journal Article
Wyatt, B., Leask, A., & Barron, P. (2024). Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences. Journal of Travel Research, 63(2), 496-516. https://doi.org/10.1177/00472875221151074

This study explores the perspectives of re-enactor tour guides (RTG) concerning their role and re-enactment of dark histories—an overlooked topic within dark tourism research. A conceptual model is proposed that reflects the role of RTGs and how they... Read More about Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences.

Factors in the provision of engaging experiences for the traditionalist market at visitor attractions (2021)
Journal Article
Leask, A., & Barron, P. (2021). Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, Article 100810. https://doi.org/10.1016/j.tmp.2021.100810

The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the older visitor with tourism organisations recognising the value of engaging with... Read More about Factors in the provision of engaging experiences for the traditionalist market at visitor attractions.

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. (2019)
Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019). The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005

Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models. A case strategy approach was used to explore programmes delivering their... Read More about The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model..

Senior Visitors to Attractions (2018)
Presentation / Conference Contribution
Leask, A., & Barron, P. (2018, April). Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference

No abstract available.

Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland (2017)
Journal Article
Barron, P., & Leask, A. (2017). Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259

Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the environment in which museums operate have led to the creation of new types... Read More about Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland.

Managing Asian attractions, Generation Y and face (2017)
Journal Article
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017). Managing Asian attractions, Generation Y and face. Journal of Hospitality and Tourism Management, 32, 35-44. https://doi.org/10.1016/j.jhtm.2017.04.006

In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this study compares and contrasts the views of professionals in the visitor attrac... Read More about Managing Asian attractions, Generation Y and face.

Management Challenges at Film-Induced Tourism Heritage Attractions (2017)
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017). Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), 548-566. https://doi.org/10.1080/21568316.2017.1303540

In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in order to raise their profile, generate revenue and differentiate themselve... Read More about Management Challenges at Film-Induced Tourism Heritage Attractions.

Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. (2015)
Book Chapter
Bakiewicz, J., Leask, A., Barron, P., & Rakić, T. (2015). Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In M. Kozak, & N. Kozak (Eds.), Destination Marketing: international perspectives. Routledge

No abstract available.

Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.

Engaging the multi-generational workforce in tourism and hospitality (2014)
Journal Article
Barron, P., Leask, A., & Fyall, A. (2014). Engaging the multi-generational workforce in tourism and hospitality. Tourism Review, 69(4), 245-263. https://doi.org/10.1108/TR-04-2014-0017

Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more effective management of an increasingly multi-generational work... Read More about Engaging the multi-generational workforce in tourism and hospitality.

Generation Y: An Agenda for Future Visitor Attraction Research (2013)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. https://doi.org/10.1002/jtr.1940

This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and the role of information communication technologies and social media in det... Read More about Generation Y: An Agenda for Future Visitor Attraction Research.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,

No abstract available.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi)

No abstract available.

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Ensor, J. (2012, January). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions. Presented at International Marketing Trends Conference

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.