Outputs (21)

A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne (2023)
Presentation / Conference Contribution
Robertson, M., Pyke, J., & Drake, C. (2023, February). A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne. Presented at 33rd Annual Conference of the Council for Australasian Universities Tourism and Hospitality Education, Fremantle, Western Australia

Business events can support the needs of access, equality, and learning for work and social inclusion, and determine a greater range of benefits than had been previously considered (Edwards, Foley, & Schlenker, 2011; Foley, Edwards, & Schlenker, 2014... Read More about A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne.

Destination Net Zero – Net Zero Events Baseline Review (2022)
Report
Robertson, M., Ali-Knight, J., Barnes, C. A., Brogan, J., Brown, C., Myers, K., & Wharmby, C. (2022). Destination Net Zero – Net Zero Events Baseline Review. VisitScotland

Guided by the key themes of measuring, monitoring, decarbonisation and adaptation, an extensive body of knowledge in these four areas relating to carbon emission and management in the context of events is reviewed and condensed for confident referenc... Read More about Destination Net Zero – Net Zero Events Baseline Review.

Building resilience and future proofing events education (2021)
Presentation / Conference Contribution
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021, July). Building resilience and future proofing events education. Presented at AEME 2021 ‘Event Principles and Practice: a level playing field’, University of Brighton [Online]

This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresses the increasing demand for educators to respond to a diverse range of stak... Read More about Building resilience and future proofing events education.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

Business Events - the application of design and transforming access (2019)
Presentation / Conference Contribution
Robertson, M., & McLachie, J. (2019, May). Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland

This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In particular, the work focuses on the development of inclusive practice in Business... Read More about Business Events - the application of design and transforming access.

I Love Portland - public consultation summary publication (2019)
Report
Robertson, M., & Ferdinand, N. (2019). I Love Portland - public consultation summary publication. Isle of Portland, UK: b-side CIC, Arts Council England

Funding support from Arts Council England, this “Lovability” project employed the skills of Dr Nicole Ferdinand and Dr Martin Robertson in a consultation process with representatives of communities with whom b-side CIC live and work. These communitie... Read More about I Love Portland - public consultation summary publication.

Event Design in outdoor music festival audience behaviour (a critical transformative research note) (2018)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157

This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson – discuss... Read More about Event Design in outdoor music festival audience behaviour (a critical transformative research note).

Critical Event Studies: Issues and Perspectives (2018)
Journal Article
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018). Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193

In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crtical Event Studies (CES). As most students of education and teaching will k... Read More about Critical Event Studies: Issues and Perspectives.

Festival leaders and resilient futures: Coastal Arts and Local Education (2018)
Presentation / Conference Contribution
Robertson, M. (2018, July). Festival leaders and resilient futures: Coastal Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age

Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures can unduly determine the vision of the place (or lack thereof) in a way tha... Read More about Festival leaders and resilient futures: Coastal Arts and Local Education.

Event futures: innovation, creativity and collaboration (2018)
Journal Article
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018). Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032

This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Education (AEME) annual forum hosted at Cardiff Metropolitan University, 5-7 Jul... Read More about Event futures: innovation, creativity and collaboration.

Special Issue: Critical Event Studies: Issues and Perspectives (2018)
Journal Article
(2018). Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),

Authors are guest editors of a special issue to the journal Event Management.

Expert opinion: Trends and future of events. (2016)
Book Chapter
Robertson, M. (2016). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events (84-87). (3). Routledge

No abstract available.

Measurement and evaluation - Industry Voice. (2016)
Book Chapter
Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Jones & Bartlett Learning

Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 y... Read More about Measurement and evaluation - Industry Voice..

An introduction to the future (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (3-9). Routledge

No abstract available.

Duplication of Purchase Law in Sport Event Markets: New Zealand case study (2014)
Presentation / Conference Contribution
Lees, G., Morrison, A., & Robertson, M. (2014, December). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. Presented at ANZMAC Annual Conference 2014

The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or whether they are highly demographically segmented. It analyses a single sourc... Read More about Duplication of Purchase Law in Sport Event Markets: New Zealand case study.

Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe (2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (36-50). (1). Routledge

Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of society, events and festivals can be inordinately useful tools. Festivals have al... Read More about Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe.

An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup (2014)
Journal Article
Robertson, M., Newland, B. L., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218

This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect tourism. To better understand rural sport tourism, a case study of the UCI... Read More about An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup.

Signals and Signposts of the Future: Literary Festival Consumption in 2050 (2014)
Journal Article
Robertson, M., & Yeoman, I. (2014). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), 321-342. https://doi.org/10.1080/02508281.2014.11087004

This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the developed and developing countries of the world in the early decades of the 21st Ce... Read More about Signals and Signposts of the Future: Literary Festival Consumption in 2050.

A futurist’s view on the future of events (2011)
Book Chapter
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events. In J. Connell, & S. J. Page (Eds.), The Routledge Handbook of Events (507-525). Routledge. https://doi.org/10.4324/9780203803936.ch32

Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroeconomic influence or objectives. Events are becoming ever more important as... Read More about A futurist’s view on the future of events.

Festivals and events: Beyond economic impacts (2007)
Journal Article
Carlsen, J., Robertson, M., & Ali-Knight, J. (2007). Festivals and events: Beyond economic impacts. Event Management, 11(1-2), 1-2. https://doi.org/10.3727/152599508783943200

Festivals and events have assumed a prominent place in the social and economic fabric of Edinburgh, to a point where it now enjoys a reputation as a leading festival and event destination. In Edinburgh, as in other festival destinations, most of the... Read More about Festivals and events: Beyond economic impacts.