Influence Government, Platform Power And The Patchwork Profile: Exploring The Appropriation Of Targeted Advertising Infrastructures For Government Behaviour Change Campaigns
(2024)
Journal Article
Collier, B., Stewart, J., Horgan, S., Thomas, D. R., & Wilson, L. (2024). Influence Government, Platform Power And The Patchwork Profile: Exploring The Appropriation Of Targeted Advertising Infrastructures For Government Behaviour Change Campaigns. First Monday, 29(1), https://doi.org/10.5210/fm.v29i2.13579
The targeted digital advertising infrastructures on which the business models of the social media platform economy rest have been the subject of significant academic and political interest. In this paper, we explore and theorise the appropriation of... Read More about Influence Government, Platform Power And The Patchwork Profile: Exploring The Appropriation Of Targeted Advertising Infrastructures For Government Behaviour Change Campaigns.