Outputs (4)

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity (2017)
Presentation / Conference Contribution
Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference

No abstract available.

Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. (2017)
Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2017). Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027

Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and efforts to decrease their consumption of such foods with the aim of informing ta... Read More about Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach..

Imaging Edinburgh as the ‘festival city’ (2017)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain

We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through shared online images. Our research aims to develop an understanding of how Edinb... Read More about Imaging Edinburgh as the ‘festival city’.

Negatively-valenced customer engagement behavior: forms and drivers (2017)
Presentation / Conference Contribution
Azer, J., & Alexander, M. (2017, June). Negatively-valenced customer engagement behavior: forms and drivers. Presented at 5th The Naples forum on Service, Sorrento, Italy

Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empirical work on engagement, understanding its negative form remains relatively u... Read More about Negatively-valenced customer engagement behavior: forms and drivers.