Outputs (4)

Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling (2023)
Presentation / Conference Contribution
Naughton, P. (2023, July). Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling. Paper presented at 24TH AMS World Marketing Congress 2023, University of Kent - Canterbury, UK

The aim of this study is to identify consumer segments based on the importance attributed to labelling information on the health, environmental and ethical, and sensory attributes of PBMS. The research builds on previous attitudinal studies by using... Read More about Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: A segmentation study based on best-worst scaling.

What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media (2023)
Presentation / Conference Contribution
Rezai, K., Mercer-Jones, E., Thompson, J., Tjandra, N., Igarashi, R., & Naughton, P. (2023, July). What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media. Presented at 2023 Academy of Marketing Conference, Birmingham, UK

With concerns growing regarding the impact of social media on teenage girls, this paper explores teenage girls’ lived experiences of using social media. This research was co-created with an educational Community Interest Company (CIC) consisting of i... Read More about What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media.

Food fraud and the perceived integrity of European food imports into China (2018)
Journal Article
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., Stolz, H., Home, R., Chan, M. Y., Zhong, Q., Brereton, P., & Frewer, L. J. (2018). Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), Article e0195817. https://doi.org/10.1371/journal.pone.0195817

Background/Aims
Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced. We examined the relationship between the concerns of Chinese consumers re... Read More about Food fraud and the perceived integrity of European food imports into China.

Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. (2017)
Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2017). Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027

Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and efforts to decrease their consumption of such foods with the aim of informing ta... Read More about Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach..