Outputs (2)

Is it effective for brands to use virtual influencers for promoting pro-social cause? (2024)
Presentation / Conference Contribution
Igarashi, R., Thompson, J., & Bhoumik, K. (2024, April). Is it effective for brands to use virtual influencers for promoting pro-social cause?. Presented at 17th Global Brand Conference, Edinburgh, UK

What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media (2023)
Presentation / Conference Contribution
Rezai, K., Mercer-Jones, E., Thompson, J., Tjandra, N., Igarashi, R., & Naughton, P. (2023, July). What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media. Presented at 2023 Academy of Marketing Conference, Birmingham, UK

With concerns growing regarding the impact of social media on teenage girls, this paper explores teenage girls’ lived experiences of using social media. This research was co-created with an educational Community Interest Company (CIC) consisting of i... Read More about What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media.