Outputs (5)

#Chavcheck: Does TikTok facilitate the pornification of social class struggles? (2023)
Presentation / Conference Contribution
Logan-McFarlane, A. (2023, July). #Chavcheck: Does TikTok facilitate the pornification of social class struggles?. Paper presented at Netnocon 2023, University of Salford, Manchester, UK

In 2020, the ‘chav’ trope resurfaced globally on TikTok. The trend featured individuals performing ““chav checks”, heavy makeup tutorials, and showing off the UK’s “chavviest places” with the sound check “Hey yo, chav check” employed to mock “puffa j... Read More about #Chavcheck: Does TikTok facilitate the pornification of social class struggles?.

Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers (2023)
Presentation / Conference Contribution
Logan-McFarlane, A., & Samsioe, E. (2023, June). Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers. Paper presented at Consumer Culture Theory (CCT), Lund University, Sweden

Our study aims to investigate how narrative strategy can be employed to change public opinion on age in the Western beauty and fashion market. Our unique contribution lies in the interpretation of Instagram message post content to reveal how composit... Read More about Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers.

#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours (2020)
Journal Article
McFarlane, A., & Samsioe, E. (2020). #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, 24(3), 399-413. https://doi.org/10.1108/JFMM-08-2019-0177

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.
Non-participative netnography in the form of visual and textual analysis of over 300 Insta... Read More about #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours.

Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’ (2019)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2019, September). Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling

Imaging Edinburgh as the ‘festival city’ (2017)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain

We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through shared online images. Our research aims to develop an understanding of how Edinb... Read More about Imaging Edinburgh as the ‘festival city’.