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Outputs (6)

Media Law, Interviewing and News Writing: Skills Scottish Community Radio Needs to Expand Its News Coverage (2024)
Book Chapter
Kocic, A. (2024). Media Law, Interviewing and News Writing: Skills Scottish Community Radio Needs to Expand Its News Coverage. In J. Morrison, & S. Pedersen (Eds.), Silenced Voices and the Media: Who Gets to Speak? (47-61). Springer. https://doi.org/10.1007/978-3-031-65403-9

Could community radio, run in the UK on a not-for-profit basis by volunteers without journalistic training, help slow down the decline in local news provision? The majority of community stations in the country already offer news in some form. This us... Read More about Media Law, Interviewing and News Writing: Skills Scottish Community Radio Needs to Expand Its News Coverage.

Content Curation: Best Practices and Techniques (2023)
Book Chapter
Cameron, J. (2023). Content Curation: Best Practices and Techniques. In Digital Content Marketing: Creating Value in Practice (140-158). Routledge. https://doi.org/10.4324/9781003346500-9

In this chapter you will learn how carefully considered content curation can play a highly effective role in stimulating brand-related engagement, in particular on social media channels. Marketing concepts and theories that shed light on brand-relate... Read More about Content Curation: Best Practices and Techniques.

Content Marketing Ideation: How to Generate and Manage Creative Concepts (2023)
Book Chapter
Cameron, J. (2023). Content Marketing Ideation: How to Generate and Manage Creative Concepts. In Digital Content Marketing: Creating Value in Practice (31-60). Routledge. https://doi.org/10.4324/9781003346500-3

This chapter talks about the process of idea generation for content marketing. It discusses how content marketers generate creative ideas and introduces theories and concepts about creative processes. The chapter also provides recommendations on how... Read More about Content Marketing Ideation: How to Generate and Manage Creative Concepts.

Community radio as citizen journalism (2021)
Book Chapter
Kocic, A., Coleman, J., Padfield, J., & Milicev, J. (2021). Community radio as citizen journalism. In D. Harte, & R. Matthews (Eds.), Reappraising Local and Community News in the UK: Media, Practice, and Policy (81-93). Routledge. https://doi.org/10.4324/9781003173144-7

Much of the discourse surrounding local journalism in the UK has been related to its demise: whether it be newspaper titles disappearing from the presses, reductions in staff numbers, or regulatory changes relaxing ownership restrictions and localnes... Read More about Community radio as citizen journalism.