Dr Jackie Cameron
| Post Nominals | PhD, MA (Distinction), BJRN (Hons) |
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| Biography | Dr Jackie Hadland has a wealth of experience in marketing communications and the digital media industry, as a creative, account director and managing partner. A former financial journalist and author of personal finance books, she has worked on content marketing strategies and designed, developed and delivered an extensive range of content assets for global and domestically focused financial services companies. Project management experience includes researching, planning and launching media titles (print and digital) for publicly listed business news organisations and content marketing agencies. Teaching experience includes supervising dissertation students in the UK and Vietnam and convening a postgraduate module on strategic public relations. A number of Dr Hadland's students have won prizes for their final year projects. Dr Hadland (nee Cameron) joined Edinburgh Napier University as a lecturer after being awarded her PhD in 2021. She has co-authored two articles published in reputable peer-reviewed journals, including one rated 4* for assessment purposes. |
| Research Interests | Digital marketing strategy, content marketing, digital advertising, user generated content, employability, digital pedagogies, internationalisation of UK education |
| Teaching and Learning | Digital Marketing Strategy, Marketing Research, Marketing Communications |