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Prof Paul Barron's Outputs (11)

Senior Visitors to Attractions (2018)
Presentation / Conference Contribution
Leask, A., & Barron, P. (2018, April). Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling

No abstract available.

Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. (2017)
Presentation / Conference Contribution
Leask, A., & Barron, P. (2017, December). Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing

No abstract available.

Engaging with Gen Y at museum events (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland

No abstract available.

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Presentation / Conference Contribution
Leask, A., Barron, P., & Ensor, J. (2012). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.

A case study of employee engagement in the hospitality industry
Presentation / Conference Contribution
Barron, P., & Leask, A. (2013, May). A case study of employee engagement in the hospitality industry. Paper presented at Council for Hospitality Management Education, 22nd Annual Research Conference

No abstract available.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore
Presentation / Conference Contribution
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April). Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi)

No abstract available.