Prof Paul Barron's Outputs (5)

Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. (2017)
Presentation / Conference Contribution
Leask, A., & Barron, P. (2017, December). Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing

No abstract available.

Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland (2017)
Journal Article
Barron, P., & Leask, A. (2017). Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259

Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the environment in which museums operate have led to the creation of new types... Read More about Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland.

Managing Asian attractions, Generation Y and face (2017)
Journal Article
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017). Managing Asian attractions, Generation Y and face. Journal of Hospitality and Tourism Management, 32, 35-44. https://doi.org/10.1016/j.jhtm.2017.04.006

In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this study compares and contrasts the views of professionals in the visitor attrac... Read More about Managing Asian attractions, Generation Y and face.

Management Challenges at Film-Induced Tourism Heritage Attractions (2017)
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017). Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), 548-566. https://doi.org/10.1080/21568316.2017.1303540

In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in order to raise their profile, generate revenue and differentiate themselve... Read More about Management Challenges at Film-Induced Tourism Heritage Attractions.

Aspirations and progression of event management graduates: A study of career development (2017)
Journal Article
Barron, P., & Ali-Knight, J. (2017). Aspirations and progression of event management graduates: A study of career development. Journal of Hospitality and Tourism Management, 30, 29-38. https://doi.org/10.1016/j.jhtm.2017.01.005

The provision of event management education in the higher education sector has grown significantly in recent years, yet little is known of the circumstances of the increasing number of graduates from these programmes. This paper examines the motivati... Read More about Aspirations and progression of event management graduates: A study of career development.