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Leveraging information and communication technologies (ICTs) for enhanced marketing performance: Key issues for marketers in Island-Nation’s commercial banks (2021)
Thesis
Savary-Torres, T. G. Leveraging information and communication technologies (ICTs) for enhanced marketing performance: Key issues for marketers in Island-Nation’s commercial banks. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2850779

Unprecedented strides have been made in technological advancements within recent decades. The synergistic effect of information technologies with communications technologies -coined information and communications technologies (ICTs)- has been pervasi... Read More about Leveraging information and communication technologies (ICTs) for enhanced marketing performance: Key issues for marketers in Island-Nation’s commercial banks.