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All Outputs (22)

Integrating AI Literacy into Higher Education: A Practical Framework (2024)
Book Chapter
Kurtzke, S. (2024). Integrating AI Literacy into Higher Education: A Practical Framework. In H. Crompton, & D. Burke (Eds.), Artificial Intelligence Applications in Higher Education: Theories, Ethics, and Case Studies for Universities. Routledge. https://doi.org/10.4324/9781003440178-16

This chapter presents a comprehensive framework for integrating artificial intelligence (AI) literacy into higher education (HE), based on a case study at a UK higher education institution. Recognising the increasing influence of AI in society and th... Read More about Integrating AI Literacy into Higher Education: A Practical Framework.

AI Literacy Framework for Marketing Education and Assessment Design. (2024)
Presentation / Conference Contribution
Kurtzke, S. (2024, June). AI Literacy Framework for Marketing Education and Assessment Design. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to collect feedback from marketing practitioners on an evidence-based AI Literacy Framework that shows how higher-order human and applied AI skills can be embedded in marketing curricula and through assessment. It sets out debates on A... Read More about AI Literacy Framework for Marketing Education and Assessment Design..

Employability attributes: Meeting deadlines, time management (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.

Integrating AI Literacy in Higher Education: A Practical Framework (2024)
Presentation / Conference Contribution
Kurtzke, S. (2024, June). Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (Russell Group, 2023, p. 1). The author, a lecturer in marketing, developed a... Read More about Integrating AI Literacy in Higher Education: A Practical Framework.

Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment. Presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

In this 15-minute talk, we present the theoretical twists and turns of our research on deadline extensions at The Business School, Edinburgh Napier University. We share preliminary findings of our quantitative data analysis on high-stakes assessments... Read More about Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment.

Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method (2024)
Book Chapter
Kurtzke, S., & Brodie, J. (2024). Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method. In Leading Global Excellence in Pedagogy: Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies. IFNTF Publishing

In the wake of the rapid rise of Generative AI (GAI) since the end of 2022, this paper focuses on the rapidly emerging need to upskill academics working in higher education (HE) in Artificial Intelligence (AI) and more broadly integrate AI literacy i... Read More about Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method.

Contemporary and Emerging Content Marketing Trends (2023)
Book Chapter
Kurtzke, S. (2023). Contemporary and Emerging Content Marketing Trends. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), Digital Content Marketing: Creating Value in Practice. Routledge. https://doi.org/10.4324/9781003346500-12

As technology is evolving, so is content marketing. This final chapter considers contemporary and emerging content marketing trends. It is difficult to predict exactly how content marketing will develop in years to come, as this will depend on a vari... Read More about Contemporary and Emerging Content Marketing Trends.

A Conceptual Model of Parasocial Teaching Practice (2023)
Presentation / Conference Contribution
Kurtzke, S. (2023, July). A Conceptual Model of Parasocial Teaching Practice. Paper presented at Academy of Marketing Science World Marketing Congress 2023, University of Kent, Canterbury, UK

Analytics Capability in Marketing Education: A Practice-Informed Model (2021)
Journal Article
Kurtzke, S., & Setkute, J. (2021). Analytics Capability in Marketing Education: A Practice-Informed Model. Journal of Marketing Education, 43(3), 298-316. https://doi.org/10.1177/02734753211042404

As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to mar... Read More about Analytics Capability in Marketing Education: A Practice-Informed Model.

Engaged digital classroom (2021)
Exhibition / Performance
Kurtzke, S. Engaged digital classroom. [Video]. Exhibited at Kunstmatrix. 2 June 2021 - 30 June 2021

SME ICT Marketing Impact: A New Conceptual Model (2020)
Presentation / Conference Contribution
Kurtzke, S., & Setkute, J. (2020, May). SME ICT Marketing Impact: A New Conceptual Model. Presented at EMAC 2020 Annual Conference, Budapest, Hungary

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and med... Read More about SME ICT Marketing Impact: A New Conceptual Model.

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs (2019)
Presentation / Conference Contribution
Setkute, J., & Kurtzke, S. (2019, July). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. Presented at Academy of Marketing Conference: 'When you tire of marketing you tire of life', Regent's University London, London

The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.