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Difference Fosters Democracy - AI Flattens Difference (2023)
Presentation / Conference
Kurtzke, S. (2023, April). Difference Fosters Democracy - AI Flattens Difference. Presented at 2nd Joint Conference on Digital Learning & Teaching, Edinburgh

Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland (2022)
Conference Proceeding
Setkute, J., & Kurtzke, S. (2022). Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference

Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students (2022)
Conference Proceeding
Kurtzke, S., & Setkute, J. (2022). Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It? (2022)
Digital Artefact
Kurtzke, S. (2022). Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]

Analytics Capability in Marketing Education: A Practice-Informed Model (2021)
Journal Article
Kurtzke, S., & Setkute, J. (2021). Analytics Capability in Marketing Education: A Practice-Informed Model. Journal of Marketing Education, 43(3), 298-316. https://doi.org/10.1177/02734753211042404

As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to mar... Read More about Analytics Capability in Marketing Education: A Practice-Informed Model.

Engaged digital classroom (2021)
Exhibition / Performance
Kurtzke, S. (2021). Engaged digital classroom. [Video]. Exhibited at Kunstmatrix. 2 June 2021 - 30 June 2021. (Unpublished)

SME ICT Marketing Impact: A New Conceptual Model (2020)
Conference Proceeding
Kurtzke, S., & Setkute, J. (2020). SME ICT Marketing Impact: A New Conceptual Model. In Proceedings of the European Marketing Academy

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and med... Read More about SME ICT Marketing Impact: A New Conceptual Model.

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs (2019)
Conference Proceeding
Setkute, J., & Kurtzke, S. (2019). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. In 52nd Annual Conference Proceedings, (37-38)

The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.

3-Year Strategic Development Plan for Global Online
Report
Khaleel, F., Kurtzke, S., & Zhuang, Y. 3-Year Strategic Development Plan for Global Online. The Business School, Edinburgh Napier University

How to embed Gen AI in Marketing Assessment
Other
Kurtzke, S. (2023). How to embed Gen AI in Marketing Assessment. [Presentation]

Digital Market Analysis: The Persona Method
Other
Kurtzke, S. Digital Market Analysis: The Persona Method. [Online workshop session]

How to embed data skills in a 'soft' subject: A practice-informed approach
Other
Kurtzke, S. (2021). How to embed data skills in a 'soft' subject: A practice-informed approach