Creating competitive advantage through the effective experience economy in museums
(2011)
Conference Proceeding
Howard, S., & Chiu, S. (2011). Creating competitive advantage through the effective experience economy in museums. In 4th Critical Tourism Studies Conference
The concept of the Experience Economy addresses trends in economic development with the assertion that there is an economic value to experience. The phenomenon of an increasingly experiential value orientation in both consumer behavior and reactiona... Read More about Creating competitive advantage through the effective experience economy in museums.