The impact of loyalty programmes on customer retention in the Nigerian banking sector
(2020)
Thesis
Ojesina, O. A. The impact of loyalty programmes on customer retention in the Nigerian banking sector. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2709304
The key contributions of this research span across academic literature, research methodology and professional practice. Literature on loyalty programmes indicate that the practice is common in organisations that are desirous of reducing customer attr... Read More about The impact of loyalty programmes on customer retention in the Nigerian banking sector.