Enhancing mobile strategy consultancy using a conceptual cognitive model of Mobile Moments
(2019)
Thesis
Förster, N. Enhancing mobile strategy consultancy using a conceptual cognitive model of Mobile Moments. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2070360
The given dissertation focuses on the area of mobile business interactions and strives for a better understanding of related human cognitive characteristics. One motivation is to find out the individual triggers for someone reaching for a mobile devi... Read More about Enhancing mobile strategy consultancy using a conceptual cognitive model of Mobile Moments.